Primary Skills
Full Cycle UCD Process
UX/Interaction Design
Information Design
Interviewing
Design Mentorship
Secondary Skills
Illustration/Graphic Design
Prototyping
UI Writing
HTML/CSS
Maker Skills
CAD/CAM/CNC
3D Printing
Woodworking
Photography
Patents
US9715674B1
US9552569B1
US10163071B1
US8799379B1
US20180096288A1*
*pending
Education
Willamette University
Bachelor of Arts, English
1996–2000
Profile
I’m a Principal UX and Product Designer with extensive experience leading design 0-to-1 launches, product reboots, and strategic redesigns both as sole designer and as a hands-on design team lead. I’m seeking a complex, ambiguous, collaborative environment with opportunities to tackle complex and high-impact problems, shape product and company strategy, and deliver elegant design solutions.
In 13 years at Amazon, I led UX efforts across multiple organizations, launching new products, designing impactful internal tools, and pioneering experiences like Amazon Glow and Amazon Key. At Glowforge, I drove end-to-end software design for a fast-growing hardware startup, from AI-powered creative tools to ecommerce and onboarding. At Moderna, I led the transformation of a critical ecommerce platform for vaccine distribution, directly impacting revenue, compliance, and customer success.
Experience
Principal Product Designer, Moderna Therapeutics
Seattle, WA, 2023–2025
Moderna Direct Platform Redesign: As the sole designer on a 10-person product team, led the end-to-end redesign of a self-service vaccine ordering platform. Transformed an underperforming, agency-built site into a streamlined and user-friendly experience. As of Dec 31, 2024:
Drove 132% of the 2024 order goal by simplifying the purchasing experience, resulting in 1.19M doses ordered across 10,087 orders.
Reduced daily Order Holds by 90% (from 300 to <30) and cut average resolution time from 12 days to less than 1 day.
Reduced incorrectly priced orders from 30% to 6% by creating a clearer onboarding and contract selection experience.
Increased reservation-to-order conversion rate from 47% to 80% year-over-year.
Launched Moderna’s first self-service payments portal, processing $12.7M+ in net volume and enabling secure invoice and credit card payments.
Moderna Global Marketing Websites and Design System: As the sole internal designer on the team, led UX strategy for the 2025 global marketing websites, supporting a major product launch and updates for existing product lines.
Executed UX strategy and design for the new Vaccine Finder, authoring an extensive benchmarking study, engaging with retailers, and leading stakeholder workshops to define product direction.
Redesigned, enhanced, and migrated all global marketing templates into Moderna’s new design system, coordinating across multiple internal teams, engineers, and external agency partners.
Managed the relationship with external design agency to ensure high visual and design system compliance while coordinating and negotiating enhancements and changes with our internal design system team.
Principal Product Designer
Glowforge, Seattle, WA, 2021–2023
As sole UX/Product designer at the company, Ied software product design across the company.
Glowforge App
Designed, prototyped, and user tested a major visual redesign.
Spearheaded UX and model tuning for Create Magic, an AI art generation tool (industry first) tailored for producing high-quality, laser-ready artwork.
Reimagined the unboxing and setup experience for new machine owners—rewriting, redesigning, and streamlining it into a seamless onboarding flow
Delivered UX designs for over a dozen user-facing tools and features.
Glowforge Ecommerce and Marketing sites
Directed the redesign of the Glowforge Catalog and Materials Store, and led improvements to the printer pre-purchase and checkout experience.
Repaired and restructured collaboration between the Growth Marketing Design team and the Product/Software org, improving alignment, velocity, and shared output across groups.
Principal User Experience Designer, Amazon Glow
Amazon Glow, 2019–2020: Principal UX Designer for a category-defining product designed to foster meaningful interaction between children (ages 4–9) and far-away family members through shared activities.
Led a comprehensive strategic reset of a struggling product experience. Mentored a junior team through their first end-to-end design cycle, establishing a North Star experience, design process, and experience validation methodology, resulting in the product’s first validated core experience (Reading), with a CSAT score of 9.2 far exceeding our threshold of 7.0.
Executed foundational design cycles for 4 of 5 key activity categories (Reading, Movement, Board Games, and Edutainment)—from early concept and user research through prototyping, testing, and validation of each initial launch experience.
Authored the Amazon Glow Design Guidelines (wrote 70%, curated and edited 30%), ensuring consistency across design, product, and development teams and enabling onboarding of external contract teams.Principal User Experience Designer, PeopleTech
PeopleTech, 2018: Principal UX Designer for Amazon HR tools
Facilitated cross-org development of the Amazon HR design system and drove adoption across 10+ HR products.
Overhauled Amazon’s interview feedback system, resulting in normalized, quantifiable, structured feedback data across hundreds of thousands of interviews per year, enabling better decision-making for each candidate and longitudinal research projects.
Amazon Key, 2016-2017: Principal UX Designer for Amazon Key, Amazon’s secure unattended delivery service.
Channel and service design, starting with the question “how can customers receive packages securely while not at home” and ending with options for front door, garage, auto, plus explorations for unattended home and car services.
Customer-facing experience including digital and physical installation, the Amazon.com shopping/checkout process with key, home monitoring, and delivery experience.
Driver- and Service Provider-facing experiences, including detailed locking and unlocking procedures to ensure customer privacy, safety, and security.
Worldwide Ops HCD Studio, 2014–2016: Principal UX Designer for Amazon’s design studio (up to 120 designers, researchers, and prototypers) focusing on Order Fulfillment and Delivery.
Holistically overhauled desktop and handheld scanner software design for AFT Lite, a fast-fulfillment warehouse management system used in Prime Now and Amazon Fresh.
Led research projects to redesign fast-fulfillment warehouse signage, building layout, pushcarts, packaging, and physical processes to increase pick rate, ergonomics, and employee experience.
Led design for an undisclosed cancelled fulfillment product from concept and ideation through to final research that significantly contributed to proving the concept unviable.
Led a time-boxed skunkworks project for ubiquitous RFID tech integration, culminating in an envisionment video illustrating a feasible end result, presented at Amazon’s annual conference of global fulfillment center leadership.
Heavily contributed to growing the wwOps HCD Studio from 10 designers to 120+ in 2 years. Ran quarterly all-hands, design critique, and public speaking development programs.
Website Application Platform, 2010-2014: Senior UX designer (promoted to Principal in 2013) for Amazon’s retail operations, providing platform tools to 50,000+ Developers, Site Merchandisers, Vendor Managers, Business Analysts, and many other classes of Internal Employees
Owned design as sole UX designer for a 250-350 person division (size increasing over time).
Owned UX for and executed UCD cycles–including requirements gathering, user research, visioning, ideation, wireframing, and visual design–39 services and tools including:
Amazon’s CMS for authoring and scheduling retail content
Amazon’s user segment targeting query builder
Amazon’s A/B experimentation framework and analysis toolset
UI framework and design system specifically for Amazon’s internal tools.
Amazon’s CMS for authoring, scheduling, and sending manual and personalized email marketing messages.
A suite of tools that allows developers to analyze, monitor, automatically respond to, and escalate service failures.
Amazon’s wiki, the central knowledge repository for all users in the company.
Amazon’s Retail Analytics suite for order, link, scroll & dwell, traffic, and user agent metrics.
Created branding (logo & visual identity) and promotional materials (shirts, hats, posters, banners, presentation templates, lanyards, stickers, brochures, etc.) for 19 teams/organizations, and 24 internal events, including 4 years of Up the River, Amazon’s annual company-wide conference for its highest level technologists and business leaders.
Served on the Amazon Design Leadership Group, with active roles and responsibilities on the Equipment and Mentorship & Education task forces.
Amazon Enterprise Services, 2007–2010: UX designer (promoted to Senior UX Designer in 2010)
Web Designer, Site9
Portland, OR, August 2006–January 2007
Product Analyst, Inspiration Software
Portland, OR, March 2005–August 2006
Freelance Web and Graphic Designer
Portland, OR, March 2001–March 2005
Webmaster, Asanté Technologies
San Jose, CA, May 2000–March 2001